Mon, 31 October 2011
The One About How To Create Compelling Ads, Postcards, Fliers and Sales Letters. - I Love Marketing With Joe Polish And Dean Jackson - Episode #42
Dean shares his 7-point checklist for creating compelling ads Creating a prospect vending machine vs slot machine Making your ads more responsive by going a little upstream PLUS: The three most important words for every ad you write Download MP3 | Transcript |
Mon, 24 October 2011
The One About Sequenced Mailing Strategies - I Love Marketing With Joe Polish And Dean Jackson - Episode #41
Joe shares a great letter sequence for collecting money The story and strategy behind a $3,000,000 letter sequence The most profitable thing to do when you find an ad that works PLUS: When to stop mailing a profitable letter or postcard Download MP3 | Transcript |
Mon, 17 October 2011
The One About Even More Ways To Use Recorded Messages - I Love Marketing With Joe Polish And Dean Jackson - Episode #40
How Joe use recorded messages to reduce refunds Dean shares a killer formula that may work for your yellow pages ad How to use recorded messages whenever you’re hiring people PLUS: A cliffhanger ending… Download MP3 | Transcript |
Mon, 10 October 2011
The One About Free Recorded Messages - I Love Marketing With Joe Polish And Dean Jackson - Episode #39
Dean and Joe share their first free recorded message experiences How Dean got 3x as many calls on the same ad using 3 words How Joe used Free Recorded Messages to cut refunds in half PLUS: Advice on how to get started with your own messages Download MP3 | Transcript Click Here to get your own Free Recorded Message Hotline! |
Sun, 2 October 2011
The One About Target Markets and Mafia Offers - I Love Marketing With Joe Polish And Dean Jackson - Episode #38
Dean and Joe talk about how to choose a target market How nutrisystem shot up the stock charts Why some offers are exponentially better than others PLUS: How to make offers your prospects can’t refuse Download MP3 | Transcript |