How to get people to raise their hands The mistakes that people make with postcards Making all cheese offers difference between being rich and famous split testing thinking 3-4 moves ahead like a Chessmaster PLUS – The birthday postcard that gets a 32% response 

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Client experience architecture Focusing on what you do well Anticipating needs Anthony talks about his experience at the Algonquin Hotel How your customers are watching everything you do Obsessing over details Being who you are Being the best or not the best Download MP3 | PDF

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Dean and Joe do a hot seat session and identify breakthrough opportunities Selecting a single target market and gay dentists Preparing for your 20 minutes on Oprah Putting yourself in places where resources are available Download MP3 | PDF

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Dean and Joe do a Q&A session In 30 seconds something that’s been done that’s worth 250k How to package and present your business How to build your credibility by giving people confidence Investing in getting results for your prospects Lessons from Cyrus Mccormick Getting people engaged in a bigger future Download MP3 | PDF