Thu, 19 December 2013
The One About The Self Milking Cow [Part 3] - I Love Marketing With Joe Polish And Dean Jackson - Episode #137
The most powerful turbo booster that shifts your most productive and focused ‘cow activities’ into high gear How to find the ideal Project Manager, have the perfect ‘cow compliant’ project management system, and have your projects completed all the way to completion without taking off your cow hoof mittens How to avoid getting ‘tipped’ by staying in [...] |
Tue, 10 December 2013
Where you can get templates, exact strategies and case studies that show you what to do (and how to do it) and turn it into tens of thousands of dollars (and in some cases, even millions of dollars) for you and your business How to drive higher engagement and awareness for anything you sell on emerging [...] |
Tue, 3 December 2013
Susan Austin interviews Dean about his new 90-Minute Book process Dean shows how focusing on being an author is much easier than being a ‘writer’ Dean explains Dan Sullivan’s 80% Approach and how anyone can apply it How The 90-Minute Book can be used for entrepreneurs, business people and coaches to generate clients and make sales Dean lays out [...] |
Sun, 24 November 2013
The One With Perry Marshall And Brian Kurtz - I Love Marketing With Joe Polish And Dean Jackson - Episode #134
The 80/20 Sales and Marketing Principles that help you get more leads, get more money, and change your life The two life-changing epiphanies Perry Marshall had about 80/20 that give you x-ray vision into where the untapped profit is in your business How to get the maximum profit possible with the least effort and time using the [...] |
Mon, 18 November 2013
The One With Best-Selling Author Neil Strauss - I Love Marketing With Joe Polish And Dean Jackson - Episode #133
Neil reveals what the most famous and influential people in the world understand about criticism (and how to use it to your advantage) The #1 biggest mistake most people make when writing…and…what you should do instead that will make your writing excellent and exciting and will keep your readers compelled to hang on your every word Neil [...] |
Mon, 11 November 2013
The One Where Dean And Joe Discuss Effective Ways To Handle Negative Publicity In Your Company - I Love Marketing With Joe Polish And Dean Jackson - Episode #132
Joe reads a new article he co-wrote at GeniusNetwork.com/Blog titled “The Right Way To Deal With Public Disaster: A Case Study About Tesla Motors” Dean and Joe discuss the most effective ways to handle negative publicity (if you sell a great product) Dean talks about the most comfortable underwear he has ever worn (and the surprising marketing [...] |
Mon, 4 November 2013
The One About The Self Milking Cow [Part 2] - I Love Marketing With Joe Polish And Dean Jackson - Episode #131
Dean describes how being a cow means solving adaptive challenges and delegating technical challenges Why business owners have ‘rude awakenings’ when they don’t pay attention to marketing Dean and Joe go deeper into explaining the roles of farmers and cows (and how to tell which one you are) How to be a golden cow and build a high [...] |
Mon, 21 October 2013
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Wed, 9 October 2013
The One With Bryan Franklin And Jennifer Russell - I Love Marketing With Joe Polish And Dean Jackson - Episode #129
Jennifer and Bryan talk about the 3 entrepreneurial phases: start up, sustainability and scalability Turning your “marketing cranks” in marketing, sales and fulfillment and knowing what order they should be developed Jennifer talks about why entering into a partnership can be a smart move Dean and Jennifer discuss the definitions of marketing and sales and how they relate [...] |
Thu, 3 October 2013
The One Where Joe Talks With Boardroom Inc. Founder Marty Edelston - I Love Marketing With Joe Polish And Dean Jackson - Episode #128
Don’t delegate, coordinate. Put people together to work through things as a team effort. Coordinate the outcome or project to be completed. Good copy (writing) is the oxygen that makes your sales letters work and makes your campaigns work. The future of marketing is the database – knowing your target base and having an understanding of who’s [...] |
Thu, 19 September 2013
The One About The Self Milking Cow - I Love Marketing With Joe Polish And Dean Jackson - Episode #127
Dean and Joe talk about the value of the “9 Word E-mail” and how it could immediately be worth thousands of extra dollars to you Joe shares the little-known back story of how he founded Genius Network Dean reveals a revolutionary new ‘Cow Concept’ that makes ‘Making Milk’ in your business easier, simpler, and more effective Dean points [...] |
Thu, 12 September 2013
The One Where Dean And Joe Talk About Genius Network New York - I Love Marketing With Joe Polish And Dean Jackson - Episode #126
Dean and Joe talk about the industry transformers that paid $10,000 to attend Genius Network New York (and some of the big ideas from the event) Dean and Joe share behind-the-scenes ‘Before, During, After’ lessons that could deliver big breakthroughs for your business Joe discusses a huge marketing and life lesson that can save you the frustration, [...] |
Wed, 28 August 2013
The One With Author And Ultra Wellness Center Founder Dr. Mark Hyman - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson
Dr. Hyman reveals the root cause of many illnesses that most people never recognize and foods that are more powerful than anything in a prescription bottle Joe discusses with Dr. Hyman how our biology has been hijacked by the food industry Dr. Hyman shows how everyone can regain their health with food that is accessible to everyone [...] |
Wed, 14 August 2013
Jay explains the power of marketing and why he loves marketing How to become the leader and most trusted source in your market Jay shares copywriting lessons he’s learned and why critical thinking is vital What Jay is most proud of in his life and who his mentors are How to geometrically grow your business and gain preeminence in [...] |
Wed, 7 August 2013
How Ben went from a struggling 33-year-old entrepreneur sleeping in his office, living with his parents, and having a nervous breakdown…to…Becoming one of the most successful thought leaders in the chiropractic industry (And Ben shares the one key lesson he learned that led to his success that can help YOU become more successful) How do you [...] |
Wed, 31 July 2013
The One With Mindvalley Founder & CEO Vishen Lakhiani - I Love Marketing With Joe Polish And Dean Jackson - Episode #123
Why Vishen loves marketing and how it can be a shortcut to getting more raving customers and getting more money Mindvalley’s 3 question process for coming up with, prioritizing, and executing million dollar ideas Vishen shares Mindvalley’s ‘Conversion Hacking’ system for growing and optimizing your business How to use marketing to attract the best, smartest, and most talented [...] |
Tue, 23 July 2013
The One With 3X Formula Developer Jon Benson - I Love Marketing With Joe Polish And Dean Jackson - Episode #122
Jon Benson talks about how his life changed after creating a Mega-Cash-Generating Video Sales Letter The psychology behind the 5 Step Formula Dean and Jon discuss the frameworks and formulas of a great VSL Jon reveals the biggest problem a marketer has, and how to overcome it Modality Marketing – what it is and how to use it 3X Marketing [...] |
Wed, 17 July 2013
The One Where Joe Interviews Dean Ornish - I Love Marketing With Joe Polish And Dean Jackson - Episode #121
Who Is Dean Ornish How to stop and reverse coronary artery disease How to use the Ornish Spectrum to change your health and life What Dean Ornish did to help President Bill Clinton Watch for Dean Ornish on Dr. Oz, July 22nd 2013. MP3 |
Fri, 5 July 2013
The One Where Dean And Joe Catch Up And Discuss Advertising - I Love Marketing With Joe Polish And Dean Jackson - Episode #120
Joe shares his insights and ideas about advertising in Forbes, Fortune, Inc, Entrepreneur, Success, and U.S. Airways since he is investing six figures in magazine advertising Dean explain how the 8 profit activators can make your advertising more effective Dean and Joe tell you how to get a six figure advertising education for free Joe reveals how to [...] |
Thu, 27 June 2013
The One About CrowdFunding With Mike Cline - I Love Marketing With Joe Polish And Dean Jackson - Episode #119
What crowdfunding is and how you can leverage the crowd to innovate and fund your goals (Mike shares what he’s learned after 4 years of intense research) This 8 letter word is the key to making crowdfunding work (If you can create “M _ _ E _ T _ _”, it can make your crowdfunding successful) Which [...] |
Wed, 19 June 2013
Kevin exposes a little-known truth about using CELEBRITY in infomercials, sales and marketing (Most people will never get to hear this behind the scene perspective about Hulk Hogan, Cee Lo Green, Montel Williams, Joan Collins, Wolfgang Puck, Christie Brinkley, and many more) Kevin reveals his big insight into having ‘A Hit Product That Makes You Rich’ [...] |
Thu, 6 June 2013
Bedros shares his transformation story and the one sentence that changed his life: “Take a little bit of ______ from a lot of _______” The one marketing strategy you can use that made Bedros enough money to not have to worry about money The 3 factors that took Bedros’s conversions from 40% to 65-70% that most business [...] |
Mon, 27 May 2013
The One With Jeff Moore Of Wild Things Seafood - I Love Marketing With Joe Polish And Dean Jackson - Episode #116
Jeff and Joe discuss the importance of engagement and the ultimate positioning you can take with your customers and clients that will make you ‘so good they can’t ignore you’ Jeff shares ‘The One Overriding Purpose Of Business’ that he learned from a private meeting with marketing genius Jay Abraham (And Jeff also shares ‘the greatest marketing strategy you can’t [...] |
Wed, 15 May 2013
The One Where Dean And Joe Share Their Tips On Staying Focused - I Love Marketing With Joe Polish And Dean Jackson - Episode #115
Dean and Joe compare notes on their exciting week of super fun and adventure Entrepreneurial Productivity: What is it, and how YOU can develop it to be more productive Dean talks about staying focused and how he uses his own focus “power positions” Joe shares his thoughts on the importance of the moral and performance characteristics of an [...] |
Mon, 6 May 2013
The One Where Joe, Dean And JR Discuss Human Psychology - I Love Marketing With Joe Polish And Dean Jackson - Episode #114
Dean shares how to use Subtle Psychology that will get more responses and get you more money by giving your prospects and customers a ‘Protective Umbrella’ Joe, Dean, and JR discuss “A Blueprint On Human Psychology: 37 Techniques That Influence Us” Joe and Dean explain the ‘dirty little secret’ about how people become “experts” (and how YOU [...] |
Tue, 30 April 2013
The One Where JR Shares His Marketing Insights - I Love Marketing With Joe Polish And Dean Jackson - Episode #113
The most important reason to love marketing (and why selling will make you a better person) JR explains why understanding emotions and psychology are the core components of effective money-getting marketing (and why being an Ethical Marketer is critical) How to make more money by understanding Human Reactions MP3 |
Tue, 23 April 2013
The One Where Dean and Joe Discuss Joe’s Trip To Necker Island - I Love Marketing With Joe Polish And Dean Jackson - Episode #112
Joe shares what happened when he was on his recent Necker Island trip with Sir Richard Branson (and what Sir Richard Branson told Joe about branding) Four powerful questions you should ask yourself that can help you shape a persuasive and compelling message (Plus: Joe and Dean discuss when and how a brand becomes a brand [...] |
Tue, 9 April 2013
Dr. Sara Shares How To Profit From Amplifying Your Energy, And The “Why, What, How.” - I Love Marketing With Joe Polish And Dean Jackson - Episode # 110
Find out if your hormones are limiting your success — and why all roads lead back to one hormone in particular — plus how to apply ‘The Hormone Cure’ to transform trouble hormones into ‘Prosperity Hormones’) Take Dr. Sara’s free quiz to help you naturally and easily reclaim balance, sleep, drive and vitality in your life Get [...] |
Wed, 3 April 2013
The One With Business Consultant and Author MaryEllen Tribby - I Love Marketing With Joe Polish And Dean Jackson - Episode #109
MaryEllen talks about following your own personal Standard Operating Procedures Email marketing: testing, tracking and rolling out new campaigns Optimizing responses and building relationships with your list MaryEllen discusses the 3 ‘P’s: passion, purpose and profits Staying engaged with your business by paying yourself Direct response marketing: understanding the fundamentals MP3 |
Tue, 2 April 2013
MaryEllen Tribby Interview - The One Where Joe Interviews Expert Marketer, Business Consultant and “Money Honey”, MaryEllen Tribby - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson
MaryEllen talks about the mindset and attributes of successful people Joe and MaryEllen discuss what marketing really is and why those Super Bowl ads don’t work New insights on copywriting and product development MaryEllen lays out the rules of business MP3 |
Mon, 25 March 2013
The One Where We Share Email Marketing Results - I Love Marketing With Joe Polish And Dean Jackson - Episode #108
Joe and Dean share some e-mail marketing results I Love Marketing listeners have been getting How to make more profits with your current customers AND get your current customers referring more business to you Dean points out the two most effective times to use the 9 word e-mail for maximum response Joe shares a story about how you [...] |
Mon, 18 March 2013
The One With Social Media Strategy Consultant Amy Porterfield - I Love Marketing With Joe polish And Dean Jackson - Episode #107
The three reasons why it’s important to have Likes and Fans on Facebook (and how to quickly turn Likes into Leads with a simple 1 minute video) Facebook 101: The key steps to follow when working with your Personal Profile and Fan Pages (and the perfect number of posts you should make per day), The strategy [...] |
Sat, 9 March 2013
The One About Ridiculously Easy Email Stratagies - I Love Marketing With Joe Polish And Dean Jackson - Episode #106
Dean reviews the most important and effective ways to use e-mail marketing The five qualities of “5 Star Prospects” and what you should do when you find them The majority of prospects who don’t buy from you can surprisingly make you financially free (Dean shares the techniques that make this a reality for you) The type of e-mail [...] |
Tue, 5 March 2013
The One About Even More Email Marketing - I Love Marketing With Joe Polish And Dean Jackson - Episode #105
Dean shares the most effective way to create engaging relationships with your prospects and customers using e-mail Dean explains what the prospect buying cycle is and Joe reveals how to make money from prospects who don’t buy immediately The 4 types of prospects your business will deal with and what you need to say to “5 Star [...] |
Sun, 24 February 2013
The One About Ninja Email Strategies - I Love Marketing With Joe polish and Dean Jackson - Episode # 104
Dean discusses the psychology of e-mail marketing that will get you better, faster, and more lucrative responses The 9 word e-mail Joe sent to Sir Richard Branson and got a response in an hour (and how YOU can get a response from hard to reach people) Dean shares his 3 part winning formula for e-mail marketing success Why [...] |
Tue, 19 February 2013
Joe gives you a behind-the-scenes peek at the exclusive X Prize Foundation Adventure and Innovation Trip he attended How to use prizes, incentives and crowd sourcing to get the most successful people creating breakthroughs for you Joe explains the Deep Psychology Of Contests that can transform your business, your health, and your life The one book (and video) you should [...] |
Tue, 12 February 2013
Why understanding what ‘Brand’ is doesn’t matter (Here’s what DOES matter: R _ _ _ _ _ _ ) Joe discusses why ‘awareness’ isn’t enough and points out a controversial documentary you should watch Dean tells you “The Most Valuable Thing(s) You Can Do” to strategically get your message to the right people Dean explains how to make [...] |
Mon, 4 February 2013
Category:Blog
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Mon, 4 February 2013
10xTalks Podcast with Joe Polish and Dan Sullivan - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson
This week we’ve got 2 new podcasts to introduce! First up, a new podcast with Joe Polish and Dan Sullivan called 1oxTalks. Joe and Dan share talks about growing your business 10x. Listen to episode 2 with Dean Jackson…then check it out at 10xTalk.com MP3 |
Mon, 4 February 2013
A Perfect Life Podcast with Dean Jackson and Richard Rossi - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson
Here’s the second new podcast from Dean and Joe. It’s called a perfect life…and it’s about life and lifestyle design. Richard Rossi joins Dean to talk about one of their favorite topics. If you like the idea of removing friction and designing a “perfect” life for yourself…you’ll enjoy this MP3 |
Mon, 28 January 2013
Joe shares his famous ” Branding = Bullshit ? ” discourse and what it can teach you about making money Dean explains the difference between getting rich and getting famous (and how to turn ‘branding’ into targeted prospects who will give you money) How Apple does effective education based marketing (and Joe gives his insights into why [...] |
Mon, 21 January 2013
The One To Celebrate Our 100th Episode! - I Love Marketing WIth Joe Polish And Dean Jackson - Episode #100
Dean and Joe celebrate 100 episodes with secret special guest (Hint: It’s Brendon Burchard!) Dean and Joe answer questions from email and take live calls PLUS: Brendon shares his profitability standards for new campaigns… MP3 |
Mon, 14 January 2013
The One About Consumer Guides, Books and Business Cards - I Love Marketing With Joe Polish And Dean Jackson - Episode #99
Joe and Dean discuss the ‘major tentacles of marketing’ to help you become a marketing and money-getting master Dean shares some surprising uses for the Consumer Awareness Guide (and how to make the most ‘cheese like’ offer) The best way to leverage your message How to write a valuable book faster and easier than you ever thought [...] |
Sun, 6 January 2013
The One About GREAT (And Bad) During Unit Experiences - I Love Marketing With Joe Polish And Dean Jackson - Episode #98
Dean and Joe talk about the best and worst recent experiences Why it’s always best to take the side of your client in any experience How luxury car dealers “blow it” with their customer experiences How the littlest gestures can make a difference MP3 |