Mon, 28 January 2013
Joe shares his famous ” Branding = Bullshit ? ” discourse and what it can teach you about making money Dean explains the difference between getting rich and getting famous (and how to turn ‘branding’ into targeted prospects who will give you money) How Apple does effective education based marketing (and Joe gives his insights into why [...] |
Mon, 21 January 2013
The One To Celebrate Our 100th Episode! - I Love Marketing WIth Joe Polish And Dean Jackson - Episode #100
Dean and Joe celebrate 100 episodes with secret special guest (Hint: It’s Brendon Burchard!) Dean and Joe answer questions from email and take live calls PLUS: Brendon shares his profitability standards for new campaigns… MP3 |
Mon, 14 January 2013
The One About Consumer Guides, Books and Business Cards - I Love Marketing With Joe Polish And Dean Jackson - Episode #99
Joe and Dean discuss the ‘major tentacles of marketing’ to help you become a marketing and money-getting master Dean shares some surprising uses for the Consumer Awareness Guide (and how to make the most ‘cheese like’ offer) The best way to leverage your message How to write a valuable book faster and easier than you ever thought [...] |
Sun, 6 January 2013
The One About GREAT (And Bad) During Unit Experiences - I Love Marketing With Joe Polish And Dean Jackson - Episode #98
Dean and Joe talk about the best and worst recent experiences Why it’s always best to take the side of your client in any experience How luxury car dealers “blow it” with their customer experiences How the littlest gestures can make a difference MP3 |