In episode 185 Joe Polish interviews Jon Congdon, Co-Founder of Beach Body and they discuss:

• The Lifetime Value of a Customer: If we kept putting good products out, then our own consumers would be more likely to buy more stuff. Not only that, they'd be more likely to tell their friends to buy stuff from us.
• Transparency: We made ourselves very transparent to our customers early in the evolution of the company, through message boards and other online communities.
• Nothing is really that important: You can get really stressed out over the small stuff and the big stuff. But at the end of the day, it turns out that it's kind of all small stuff. If you realize that they're not that important, then you are better at making very critical decisions.
• Like Who You Hire: We don't really want to hire anybody that we don't want to hang out with at our holiday party. I think that kind of goes for the vendors that we work with, too. Sometimes, you have a choice of 3 or 4 vendors that all qualify in that regard, and you just have to go on, Hey, who do I like?
• Hire Optimists: If an optimist is faced with a problem, they know they can solve it.
• Identifying Pessimists: Ask them about companies they worked for. If they keep talking about the companies as if they were stupid in the decisions they made and they weren't wise about this and they didn't do this right, and that's why each of the companies they've worked for has not succeeded in some way, and if it's always completely externalized, that means that the person is probably a pessimist.

In episode 184, Dean and Joe discuss:

• Behind-The-Scenes Of A Health And Nutrition Empire: Joe shares the money-making and marketing strategies he discovered as Bill Phillip's marketing consultant on-and-off for over a 13 year period!
• The elegant idea Joe gave Bill Phillips that led to Bill granting over 575 children's wishes and receiving their highest award
• One of the most effective ways to present and sell your products and services (If you use what Joe shares here, it bonds your prospects and customers to you and has them see you as the most trustworthy company to do business with over almost every other competitor in your industry)
• Joe's #1 strategy for creating an E.L.F.™ (Easy, Lucrative, and FUN!™) money-making machine that does a lot of your marketing and selling FOR you (It takes a little bit of time to set up, but once you have it created the payoff is HUGE!)
• Joe reveals the story behind Bill Phillips "Physique Transformation Contest" and "Body Of Work" documentary
• How Joe came up with "The New Theory Of Evolution" which became the visual communication and famous brand logo for Bill's company Experimental and Applied Sciences (EAS)
• THE $4,000,000+ FORMULA: Using this 3-part marketing formula could be worth a BIG cash windfall to you (Joe originally shared this formula with Bill Phillips and it helped make Bill's company an additional $4.5 million!)

http://ILoveMarketing.com/184

Here are some of the points discussed in Dr. Peter Diamandis' Presentation on having a BOLD and Abundance Mindset

• Evidence Of Abundance: Why were are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history.
• The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are...
• How to go from "I have an idea" to a $1 billion company in just 2 years time (It's possible today. Here's the reason why AND what you can do right now to ride the billion dollar wave...)
• Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of lives
• Peter shares his 6 D's framework that simplifies technology and gives you and your business the power to predict where technology is going
• 4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset
• 3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies

Get Peter Diamandis' new book Bold here:

http://ilovemarketing.com/peter-diamandis-bold/

In episode #182 Joe Polish, Joel Cohen and Jon Webel discuss:

• Joe's #1 stealth marketing method that gives you a huge advantage over your competitors
• How to potentially double, triple, or even quadruple your business using direct mail
• A technology you can use to increase your sales (This "extreme customization" creates tailor-made, engaging messages that fit your prospects and customer almost perfectly)
• A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall
• One of the most successful lead generation offers you can use that increases the number of people coming to you asking "When can I pay you to start?" instead of "How much do you charge?"
• How to get paid higher prices, increase your repeat business, and and have more customers and clients referred to you
• The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can't ignore you
• 600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%...
• What every business owner and marketer should know about "Every Door Direct Mail" (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU...)

Joe Polish interviews Dr. Alan Christianson and they discuss:

• Joe Polish interviews Dr. Alan Christianson and they discuss:
• Why the strategies most people use to lose weight cause them to gain MORE weight
• STRESS AND FAT: The connection between stress and gaining weight (what you need to know)
• The reason we put on pounds and how to go from storing fat to burning fat faster
• If you've struggled with weight loss and been told it's genetics, Dr. Christianson shares how your weight is connected to your adrenal hormones - NOT genetics...
• The truth about calories: What they are and why counting them doesn't work
• Eat MORE Carbs?!: Dr. Christianson shares the right time to eat carbs that actually helps you lose weight and balance your hormones
• How to get your body back to its natural thin state (and keep it there!)
• The 4 causes of weight gain (These causes cause you to gain weight more easily, deprive you of fat burning, and are the source of weight struggles. Dr. Christianson explains what you can do to transform these causes of weight gain into fast fat loss...)
• What gluten is, what it does to your body, and why gluten-free is NOT necessarily healthy
• What foods to avoid and what foods to eat if you want to sleep better, have more energy and drop the pounds
• A simple quiz you can take online that helps you get more control of the fat making hormone that causes you to gain weight
• What you need to know about your thyroid and your adrenal gland (and how the right diet could improve both!)
• Simple steps you can take to put yourself back on track and better your health
• IS YOUR BODY PROGRAMMED TO PUT ON POUNDS?: Our bodies are designed for a past time that doesn't exist anymore and to hold onto fat to protect us from falls, fractures, and famine. Dr. Christianson shares how to turn off your body's "survival mode button" and flip on the fat loss switch