I Love Marketing

Hear from Psychology Professor Dr. Robert Cialdini--The Godfather of Influence--as he discusses an important skill covered in his new book Pre-Suasion - A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more.

Here’s a glance at what you’ll learn from Professor Cialdini in this episode:

  • Why Dr. Robert Cialdini wrote his new book “Pre-Suasion: A Revolutionary Way to Influence and Persuade”.
  • Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive .
  • How to use ethical persuasion to positively impact people’s lives.
  • This One Word Makes You More Persuasive: Research has shown that when you ask for people’s opinion – it’s a mistake. Why? The reason is because when you ask for someone’s opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone’s opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you.
  • Robert explains what Pre-Suasion is and how you can use it to achieve greater success.
  • When Persuasion Backfires: Sometimes a company’s use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here’s how to make sure this doesn’t happen to you.
  • Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive.
  • If you want to become more influential, here’s one key skill used by the most successful persuaders in the world.

Shownotes and links from this episode can be found at: www.ilovemarketing.com/278

Direct download: The_Power_of_Influence_and_Persuasion__Robert_Cialdini.mp3
Category:general -- posted at: 4:30am PDT

Robin Robins, the IT industry’s most in-demand marketing consultant, sales trainer, and author, shares her insights into how you can use objections to generate more sales. Listen as Robin shares her key strategies and tips for dramatically increasing your sales, recurring revenue, and profits.

Here's a glance at what you'll learn from Robin in this episode:

  • Why trying to "handle" objections is completely WRONG (and how to set up your selling process so objections are killed in advance before they are ever brought up)
  • A strategy you can use to give intelligent answers to customer questions that makes them more likely to buy from you
  • Robin shares the big secret behind answering ANY sales objections: "All sales objections are, are _ _ _ _ _ _w e r _ _ _ _ e _ t _ _ _ s! So if you've got objections, here's what you do... "
  • The single most powerful marketing pieces you can put together
  • The most engaging package to send prospects BEFORE they show up that eliminates objections and increases referability

 

Shownotes and links from this episode can be found at: www.ilovemarketing.com/277

Direct download: ILM_-_277_for_review.mp3
Category:general -- posted at: 7:30am PDT

Hear from Peter Diamandis, the founder and chairman of the Xprize, as he shares his vision of the future: a future where we stop thinking linearly and start thinking exponentially. You’ll discover the power of thinking big and bold, the 6D's of exponential framework, and the exponential organizational tools that can help businesses ride evolving technologies to a much bigger future.

Here’s a glance at what you’ll learn from Peter in this episode:

  • Evidence Of Abundance: Why we are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history.
  • The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are.
  • How to go from "I have an idea" to a $1 billion company in just 2 years time (It's possible today. Here's the reason why AND what you can do right now to ride the billion dollar wave).
  • Why you need to build your business with an eye on where where technology is going to be and NOT where it is right now (If you deliver a product based on what it is today, you've missed the boat and you'll be out of business tomorrow).
  • 6 rules for having the top talent in the world work for your company, becoming a massively productive organization, and having a self-managing company.
  • Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of lives.
  • How to know anything you want, anytime you want (Technological convergence is making this possible. Peter shares what you need to know to take advantage of this).
  • Peter shares his 6 D's framework that simplifies technology and gives you and your business the power to predict where technology is going.
  • 4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset.
  • 3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies.

Shownotes and links from this episode can be found at: www.ilovemarketing.com/276

 

 

Direct download: Thinking_Big_and_Bold__Peter_Diamandis.mp3
Category:general -- posted at: 4:30am PDT

Four Horsemen & The Four Part Plan That Leads To Success with Richard Viguerie - I Love Marketing Episode 275

 Discover The Four Horsemen & The Four Part Plan That Leads To Success with Richard Viguerie. Richard Viguerie is a Genius Network and Strategic Coach Alumni. With over 50 years of experience, he is a pioneer of political direct mail and writer on politics. He is the current chairman of ConservativeHQ.com. You’ll also learn the importance of unique ability, the “four horsemen” of marketing, and the nine critical ways to market successfully through snail mail.

Here’s a glance at what you’ll learn in this interview:

  • Why Richard spends as much as 14 hours 5 days a week involved in marketing (and loves every minute of it)
  • Richard reveals how to gain a top level education in marketing
  • Viguerie's Four Horsemen Of Marketing: If you get these four things right then life and business become easy. Get them wrong, and you'll be travelling uphill unsuccessfully with the wind against your face...
  • Richard shares #1 secret to marketing on the internet
  • The four word secret to success Newt Gingrich wrote on a whiteboard when he was a young congressman
  • 9 critical elements to successful marketing through mail (If you get all 9 of these elements right, you're guaranteed success)

Shownotes and links from this episode can be found at: www.ilovemarketing.com/275


In this episode, Joe interviews Genius Network Member Reggie Chandra PhD., P.E., CEO and lead traffic engineer at Rhythm Engineering, the innovative leader of real-time traffic signal optimization technology. You’ll discover the process for innovating new ideas and value, how artificial intelligence is cutting driving and commute times by 50% and transforming the way people drive, and what you can learn by thinking different.

Here’s a glance at what you’ll learn from Reggie in this episode:

  • The purpose, mission, and vision of Reggie’s company and why he founded Rhythm Engineering.
  • How Reggie grew his company from $224,000 annual revenue to $7.3 million in 36 months.
  • The difference between selling Business-To-Government compared to Business-To-Business.
  • How the InSync adaptive traffic signal system is saving lives by eliminating a third of crashes.
  • Reggie describes his process for discovering and innovating new ideas and value
  • How artificial intelligence is cutting commute times by 50% and transforming the way people drive.
  • Reggie shares one of the most important lessons he learned about running a business.

Shownotes and links from this episode can be found at: www.ilovemarketing.com/greenlight


The Importance of Sleep with Michael Breus - I Love Marketing Episode #274

Hear from Dr. Michael Breus, a certified sleep specialist who has worked with high-profile people all over the globe. Whether you’re looking to boost productivity, performance, or creativity, you’ll learn about the different phases of sleep, the effects of poor sleep, how to get 7 hours of sleep in just 4 hours, and more.

Here’s a glance at what you’ll learn from Michael in this episode:

  • The two systems of sleep - and why you need both in sync
  • Why many people suffer from sleeping disorders
  • The three stages of sleep: light, deep, and REM - and how you can use them to accelerate your mental and physical capabilities
  • How much sleep do you really need? (Debunking the myths)
  • How much “sleep debt” can you hold onto before you suffer a deficit?
  • What research shows about getting 5 hours or less of sleep daily (HINT: It doubles mortality rate)
  • How you can speed and deepen learning with sleep
  • What impact does your sleep have on Testosterone?
  • What you can do to improve your sleep time and quality if you’re a frequent traveler
  • Did you know that melatonin can be a contraceptive (HINT: If you take more than .5 to 1.0 mg, this may be impacting you)
  • 7 things you can do if you stay in hotels to get a better sleep
  • The importance of naps and how to create the perfect nap
  • How you can use the “Nap-a-Latte” to be more creative and productive
  • The perfect time to take naps
  • Sleep Hacking: Getting 7 hours of sleep in 4 hours And much, much more…

Shownotes and links from this episode can be found at:

http://www.ilovemarketing.com/274


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