How to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he’s learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz.

Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He’s mailed over 1.3 billion letters and is one of the greatest marketing minds alive.

Recorded Live At The Genius Network Annual Event

If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304.

Here’s a glance of what you’ll learn from Brian in this episode:

• Brian shares the most important direct marketing lessons he’s learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail
• 5 old-school direct response marketing techniques that make your online marketing more effective
• The right way to treat your list that allows you to mail them more, make more money and have your customer love you for it
• Brian talks about a marketing campaign that made over $300 million (The strategy he used can be used today too)
• Multi-Channel Marketing: How to make your company a solution through multiple media channels
• PLUS: How direct mail can become your secret weapon (Truthfully, the list universes aren’t the same as they used to be, BUT the response rates are still there and the targeting you can do today is amazing. Here’s how to profitably add direct mail to your marketing mix…)

Want to be a truly successful writer? Anna David shares what it really takes, how to find your flow, how a book can transform your career and the art of using words to make a bigger impact on the world.

Anna David is a New York Times bestselling author, journalist and television personality specializing in addiction and recovery as well as relationships. She’s the author of Party Girl, Bought, the non-fiction Reality Matters, and more.

If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/303.

Here’s a glance of what you’ll learn from Anna in this episode:

• What it really takes to become a successful writer (PLUS: The only real way to make money as a writer)
• One thing you must eliminate from your life if you want to overcome writer's block forever
• Finding Your Flow: What to do to become a better, more productive writer
• Anna shares how to handle rejection, failure, and disappointment
• What having a written book can do to transform your career, your business, and your life
• Joe and Anna candidly discuss addiction, trauma, shame, and recovery
• The Power Of The Written Word: How to use words to make a bigger impact in the world