I Love Marketing

Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing.

Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn't like...and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time…

If you would like access to the full video presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com/318.

Here’s a glance at what you’ll learn from Brian in this episode:

  • 6 eternal truths from 6 of the greatest advertising legends that ever lived
  • The biggest reason for unsuccessful advertising that destroys sales and what to do instead
  • How to understand your customer even better than they understand themselves
  • One advertising advantage that trumps everything else (HINT: It has nothing to do with your creative or copy)
  • A profitable (often overlooked) lesson that can make all you advertising more successful
Direct download: ILM318.mp3
Category:general -- posted at: 4:00pm PDT

Small businesses are winning the big business game. Increased conversions and boosted income are yours for the taking if you do this one simple thing.

Clate Mask is co-founder and CEO of Infusionsoft and co-author of the New York Times best-seller Conquer the Chaos.

Recorded live at the Genius Network Annual Event.

If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/317.

Here’s a glance at what you’ll learn from Clate in this episode:

  • Lifecycle Marketing: How small businesses are winning the big business game
  • Clate shares a truth about lead acquisition that will change the way you look at prospecting forever
  • One thing you should do in your business if you want to increase your conversion rates and boost your income
  • An automated way to attract right-fit prospects, nurture them and make more sales
  • How to uncover and mine the hidden opportunities sitting in your customer base"
Direct download: ILM317.mp3
Category:general -- posted at: 4:00pm PDT

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