Three Key Components to Direct Response Marketing with MaryEllen Tribby - I Love Marketing Episode #285

Discover the 3 Key Components of Direct Response Marketing, the most important part of your campaigns, the 60, 30, 10 Rule, Why You Don’t Sell Lingerie to Lumberjacks, Media Buying and more with Genius Network Alumni MaryEllen Tribby. MaryEllen is the CEO of Working Moms Only, founder of The CEO’s Edge, Best Selling Author and highly sought after speaker and consultant. Recorded LIVE from the Genius Network Annual Event.

• What is Direct Response Marketing?
• How Direct Response Marketing compares to Branding (and which one you want to focus on);
• Direct Response Marketing Channels you can be using;
• The 3 Components of Every Direct Response Marketing Campaign: The biggest myths about the copy, offer, and list - and the most important to focus on;
• The 60:30:10 Rule and why you don’t sell lingerie to lumberjacks;
• The Most Desirable Traffic Online: __________ Traffic;
• The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead;
• Why Buying Your Way In helps you build a long term sustainable business;
• The Key Components of Media Buying and using a data card;
• The difference between an email and direct mail data card - and what to look for;
• Why split testing your creative is important in your campaigns;
• The little known (and critical) question to ask your list broker about a given list: (HINT: Usage)
• Why you must be a detective when reviewing lists and data cards;
• Where you can find lists, directories, and more; Analysis of a $17 Million Case Study and why relying on joint ventures can cost you over 60% of your revenue;
• The strategy you can put in place to engage your audience; A key strategy to identify what to focus on with your clients (HINT: separate your ______ from your _________);

Call to Action

Shownotes and links from this episode can be found at: ilovemarketing.com/285