From Narrow to Specific: How Focusing on Your Ideal Target Audience Will Boost Your Sales with Dean Jackson and Joe Polish - I Love Marketing Episode #454

The importance of selecting the right leads to generate, and targeting a specific market.

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Here’s a glance at what you’ll Discover from Dean and Joe in this episode:

• Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now
• Selecting and converting the RIGHT leads
• Selecting vs. Being Selected
• Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back)
• How Proctor and Gamble targets and segments their market
• Narrowing and getting specific on a target audience and getting repeat business
• The definition of marketing and what to do to be more effective at it 
• Invitation to the upcoming I Love Marketing Meetup